How consumers attach themselves to a brand is based on the brands ability to tell its story to its customer. A medicinal brand focused on health and wellness should not brand its products the same way a recreational brand focused on rebellion and/or counter-culture would. Different customer segments demand different products whether real or perceived. It’s those brands that best differentiate and communicate that will be recognized and rewarded.
In this white paper we expose the 10 cannabis brand archetypes and the brand appeals of each. Understanding where your brand is positioned in the eyes of consumers is essential for understanding how to communicate with them. Download this insightful piece now and learn where your brand falls in the mix. And if you need help in defining your brand position, give us a call.