Case Studies - B2B Technology

Case Study - Liquid Planner

Grow Customer Acquisition & Reboot Digital Marketing The Challenge A ground-breaking product had lost steam since its introduction. Existing lead generation programs weren’t performing. Lack of internal resources and expertise had hampered...

29-01-2021 Hits:353 B2B Technology

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Case Study - UC4

Improve Digital Channel Lead Capture Performance The Challenge A leading global provider of IT infrastructure automation solutions needs to strengthen its U.S. presence. The woefully underperforming program needed to produce leads or risked...

29-01-2021 Hits:387 B2B Technology

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Case Studies - Cannabis / CBD / Hemp

Case Study - Banana Brothers

Driving Q4 eCommerce in the Cannabis Industry The Challenge We were approached by a Direct-to-Consumer ecommerce brand of high-end ancillary products for the legal cannabis market who had been struggling to meet...

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Case Studies - Environment & Sustainability

Case Study - Southwest Wind Power

ChallengeSouthwest wind power wanted to find out how many businesses throughout the US were or were interested in going green SolutionConducted consumer focus groups and business interviews in various US markets...

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Case Studies - Financial & Retail Banking

Case Study - Banner Bank

Reinvigorating a Regional Bank Stuck in a Marketing Rut The Challenge Banner Bank was then a $4.7 billion bank holding company founded in 1890 and headquartered in Washington State with roots serving...

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Case Studies - Non-Profit

Digitally-enabled Business Transformatio…

"Digital Transformation is the adoption of digital technology to transform services or businesses, through replacing non-digital or manual processes with digital processes or replacing older digital technology with newer digital...

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Digital Marketing

In our world - Marketing (digital or not) means effectively communicating to a targeted audience and getting them to respond. It means meeting the prospect or buyer where they are...

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Matters Group - Cannabis Research

 When Washington State voted to legalize cannabis in November of 2013 we knew the coming years would be interesting. As prerequisite for serving the cannabis industry the team at Matters...

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Matters. Group - Case Studies

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Matters. Group - Privacy Policy

information collection and use The Matters Group, LLC (The Matter Group) is the sole owner of the information collected on this site. We will not sell, share, or rent this information...

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Matters. Group - eBooks

eBooks available from The Matters Group on AI in Marketing, Advanced Analytics, Lead Generation and consumer attitudes on cannabis branding.

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Case Studies - Digital Transformation

Case Study - Vigor Industrial

Industrial Digital Transformation and Change Management The Challenge Initiate the process of identifying and defining needs and goals for a digital solution for Dynamic Resource Management (DRM) of its unionized blue-collar workforce.  The...

15-02-2021 Hits:332 Digital Transformation

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